New DING DONG Original Bubble Gum Halal x 1 Boxes Sweets New Kids Chewing FRU

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Objectives and Issues .................................................................................................8 Strategy statement .................................................................................................12

Marketing Objectives ...............................................................................................10 Media Mix .............................................................................................................17 Issues .......................................................................................................................8 January-February ..................................................................................................23 Communication Plan ................................................................................................22Push your tongue through the flattened gum. Open your teeth slightly, and extend your tongue until it extends out of your mouth and is covered by a thin, stretched layer of bubblegum. You'll need to be very gentle or you might poke your tongue right through. [4] X Research source If that does happen, just form the ball again and start over. Keep practicing as this step can be difficult. Idea ........................................................................................................................14 Frequency ..............................................................................................................18 Objectives .............................................................................................................17

Gums with less sugar often have a stronger gum base for making bubbles. Gum bases contain a long molecule that adds elasticity to the gum. The right amount will make for the best texture for bubbles. [1] X Research source Execution ..............................................................................................................16 SWOT analysis ..........................................................................................................8 Competitive Strategy ............................................................................................17Target Market........................................................................................................15 Budgeting .................................................................................................................21 Threats: ...................................................................................................................9 Media Plan ...............................................................................................................16

Mission ....................................................................................................................6 Positioning ............................................................................................................16 Post Testing (After Execution Research) .............................................................25 Sales Promotion ....................................................................................................22 Pull your tongue out of the layer of gum. Once the air pressure starts expanding the gum you can remove your tongue. The edges of your teeth will help to keep the gum in place. Keep blowing, slow and steady, as you gradually expand the gum.INTRODUCTION .....................................................................................................6 Keep blowing as long as you can, or until the bubble bursts. Use one slow, continuous, and even breath. See how big you can make a bubble before it pops. Geographical regions ............................................................................................18